About · built from both sides of the counter
Every year the cloud giants set aside billions to reward the partners who sell and deploy their technology. And nearly half of MSPs miss incentives they're entitled to claim.
Incentrix was founded by operators who lived that failure from both sides of the counter: inside Microsoft, where incentive budgets are set, and inside MSPs, where claims quietly expire. We built the system we needed: software that reads the work you've already done, finds every dollar it qualifies for, and tracks the claim until it lands.
We're unapologetically on the partner's side of the table. The platform gives you the visibility and the workflow; an optional service is there when you want hands-on support.
For MSPs and the distributors who serve them, Incentrix is the vendor incentive intelligence platform: full visibility of every program you're entitled to, the optimisation to grow it, and the claims workflow to collect it, from estimate to payment, across Microsoft, Google Cloud, Acronis, AWS and beyond.
The positioning, verbatim · the same sentence everywhere we speak.
// The operating facts
Founded
2025 · Australia, operating globally
Built for
Managed Service Providers
Integrations
Marketplaces · vendors · Partner Center
Programs tracked
Microsoft → CrowdStrike
Security posture
Audit trail on every claim
Contact
Fig. 01 · Money-flow map · who pays whom
Incentives · captured by Incentrix · $
// How we operate
Every default favours your outcome, because no one else in the incentive economy does.
Every eligibility call cites the program document. An almost-eligible claim is a rejected claim.
Deadlines are the heartbeat: the estimate is instant, the alert arrives early, the claim files on time.
// The founding team
Faces, names & LinkedIn · on every call
Inside Microsoft
Years running partner-incentive operations from the vendor side: how programs are funded, how eligibility is judged, and why claims get rejected. That rulebook is now your rulebook.
Inside MSPs
Operators who ran managed-services P&Ls and watched earned money lapse for want of a system. Incentrix is the tool they went looking for and couldn't buy.
Every eligible dollar, cited to its program document, in under 2 minutes.